This course is intended for everyone who is running business or progressing on his/her career. The course is particular relevant for people who are running startups, informal businesses and small business with a lower budget of marketing. Marketing and brand managers of large corporations will be the principles and strategies very applicable in their day works.
It aims at providing a general foundation of product development, customer needs analysis, customer segmentation, opinion mining, and use of internet and web technologies to promote products and services. In particular, course will provide participants with the knowledge and resources required to use; social media as a tool of brand development and sales acceleration.